Creating a TikTok strategy for a brand takes legwork. Aside from figuring out the best type of content to post, you’ll also need to find the best time to post on TikTok to maximize engagement.
Luckily, data can help make sense of this, so you can reach the right audience at the right time.
Below, learn the best times to post for each day of the week. We’ll also walk through how to analyze your own TikTok data to discover the optimal posting schedule for your target audience.
Best times to post on TikTok
According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform:
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 p.m.
- Thursday: 9 a.m., 12 a.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
Best time to post on TikTok on Monday
On Monday, the ideal times to post on TikTok are 6 a.m., 10 a.m., and 10 p.m. This shows that people are watching TikTok videos before going to school or work, before lunch, and shortly before going to bed.
Best time to post on TikTok on Tuesday
On Tuesday, the greatest times to post on TikTok are at 2 a.m., 4 a.m., and 9 p.m. This implies that users check social media sites in the early morning, when they wake up in the middle of the night, and just before going to bed.
Best time to post on TikTok on Wednesday
On Wednesday, the greatest times to post on TikTok are 7 a.m., 8 a.m., and 11 p.m. You can catch folks on TikTok before work or school and then immediately before night if you post video content during these times.
Best time to post on TikTok on Thursday
On Thursday, the greatest times to post on TikTok are 9 a.m., 12 p.m., and 7 p.m. Thursdays are ideal for posting TikTok material around lunchtime. If you own a restaurant, for example, Thursdays could be a good day to advertise supper deals around midday so your customers can plan ahead.
Best time to post on TikTok on Friday
On Friday, the ideal times to post on TikTok are 5 a.m., 1 p.m., and 3 p.m. Share stuff before work and school, then after lunch and in the afternoon. More engagement in the early evening shows that viewing drops at night, when people go out. Post on TikTok earlier in the day, when your audience is more likely to be on social media sites.
Best time to post on TikTok on Saturday
On Saturday, the greatest times to post on TikTok are 11 a.m., 7 p.m., and 8 p.m. Saturday has fewer early risers as folks recover from the night before or prefer to sleep in after a long week. You can attract the most viewers to your TikTok content if you upload in the late morning and late evening.
Best time to post on TikTok on Sunday
On Sunday, the best times to post on TikTok are 7 a.m., 8 a.m., and 4 p.m. Schedule video material to go out early on Sundays to capture folks who get up early for a morning workout, check social media before meeting up with pals for breakfast, or scroll while still in bed.
Q: What are the best times to post on TikTok for maximum engagement?
A: The best times to post on TikTok can vary depending on your target audience and your content, but generally speaking, the most active times tend to be in the late afternoon and evening. Some recommended time slots include:
- Weekdays: 5:00 PM – 7:00 PM: Many users are active on TikTok during these hours after school or work.
- Weekends: 8:00 AM – 11:00 AM and 7:00 PM – 9:00 PM: People often have more free time to browse TikTok on weekends.
However, it’s essential to consider your specific audience and use TikTok’s analytics tools to determine when your followers are most active. Experiment with posting at different times and days to see what works best for your content.
Q: Does the best posting time differ for different types of content on TikTok?
A: Yes, the best posting time can vary depending on the type of content you create. Here’s a breakdown:
- Educational or How-to Videos: Posting these during weekday evenings when people are looking for informative content can be effective.
- Entertainment and Comedy: Late evenings and weekends are often when users seek entertainment, so consider posting during those times.
- DIY and Crafting: Weekends and early afternoons might be ideal, as people often engage in creative projects during these times.
- Food and Cooking: Posting in the late afternoon or early evening is typically suitable, as people plan their meals and snacks for the day.
- Music and Dance: Late evenings, especially on Fridays and Saturdays, can be great for music and dance-related content when users are in a weekend mood.
Remember that it’s crucial to analyze your audience’s behavior and adjust your posting schedule accordingly. TikTok’s analytics can provide insights into when your followers are most active.
Q: Are there any days of the week that are better for posting on TikTok?
A: TikTok is active every day of the week, but some days tend to have higher engagement rates:
- Weekdays: Tuesday through Thursday generally see higher engagement because people are actively looking for entertainment during the workweek.
- Weekends: Friday, Saturday, and Sunday are also popular days for TikTok, as people have more free time to scroll through the app.
Keep in mind that trends and audience behavior can change over time, so regularly monitor your TikTok analytics to identify specific days when your content performs the best.
Q: Should I consider my target audience’s time zone when posting on TikTok?
A: Yes, it’s essential to consider your target audience’s time zone when determining the best posting times on TikTok. If your audience is primarily in a different time zone, you should adjust your posting schedule to align with their peak activity hours. TikTok’s analytics can help you identify the geographical location of your followers and tailor your posting times accordingly.
Q: Are there any tools or apps that can help me schedule TikTok posts for the best times?
A: As of my last knowledge update in September 2021, TikTok did not offer a built-in scheduling feature for posts. However, third-party social media scheduling tools like Buffer, Later, or Hootsuite may have integrated TikTok scheduling capabilities. It’s essential to check the latest updates and features available on these platforms or use TikTok’s native scheduling tools if they become available in the future.
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